Doing Social is helping to create the conditions for inclusive innovation in Britain, so that communities can access the right opportunities to create and co-create innovations which can improve their lives.


Welcome to our new website which we are continuing to develop over the next few months. To receive updates and details of events and opportunities, please subscribe to our mailing list and also connect with us on social media. If you have any queries or would like to explore how we can collaborate, please get in touch, we would love to hear from you. 


Doing Social designs powerful experiences, resources and spaces to enable inclusive innovation, so that people from grassroots communities, particularly from disadvantaged backgrounds, can access the right opportunities to co-create innovation or progress their own ideas for social change.

In short, we want to help to level the playing field for innovation, so that grassroots innovators and beneficiaries of social innovation can participate more meaningfully in shaping, delivering and leading the solutions to the problems they face.

We believe that meaningful inclusion, co-creation, and community-led innovation based on frugal principles, are key to achieving sustainable social change in communities and improving life chances, hence they are central to our thinking, the opportunities we create and to our own business model.

When asked, most organisations agree that social innovation is not inherently inclusive. Many also agree that community beneficiaries need better opportunities to participate meaningfully in, and benefit from innovation processes – including their own.

Organisations have told us that they would use a tool, if there was one available, to help them to co-create effectively with community beneficiaries, grassroots innovators and others.

We have been examining good practices and reflecting on our discussions with communities and are co-building a tool which can help organisations, innovators and others, across sectors, to be more inclusive and achieve stronger social outcomes through co-creation. We invite people and organisations interested in participating in the co-building process and/or in testing the new tool to please get in touch with us.


Framework for Inclusive Innovation

How inclusive are your projects and programmes? We can help you to develop practice to improve access, reach and involvement of people from disadvantaged backgrounds in the co-creation of frugal ideas and innovation which tackles their unmet needs. We also plan to develop a capacity building toolkit.

Frugal Social Innovation Festival

These are open free festivals showcasing the very best frugal social innovation which has been created within communities and universities, to provide inspiration to aspiring innovators and offer spaces both to learn and to co-create frugal social innovation.


From Project J which develops and shares relatable stories to inspire action, to ICOLAB that provides a space for crowdsourcing ideas and for co-creation, through to an interactive game that takes you on frugal innovators journeys; we are creating the tools and resources that will inspire, enable and support frugal innovators to change their world.

Learning Experiences

We design empowering workshops, university courses, masterclasses and events targeted at disadvantaged communities and students, to develop their capacity to co-create frugal innovation that can improve quality of life.

Interested in piloting or sponsoring a project?


Resources and spaces to help you create and co-create for social change.


Share relatable stories to inspire people at grassroots levels to progress their own ideas.


Help us identify hidden ingenuity & create inspiring stories of grassroots, bottom-up innovation.


Collaborate with us – pilot an inclusive frugal innovation approach within your organisation.


Sponsor a project, get involved and promote your brand.